For consulting firms

The relationship starts before the contact form.

Cloop identifies every firm that visits, starts the relationship with context, routes to the right partner by industry and practice, and keeps relationships warm across 3–12 month cycles. The partner runs the pitch, Cloop makes sure the right one is in it.

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In one sentence

Cloop recognizes the visiting firm and routes to the right partner. It keeps the relationship warm across the 3–12 month cycle, so the partner walks into a meeting, not a cold first call.

Off your thought leadership · Practice + industry-aware · Strategic market signal

01

The relationship starts before the contact

70% of B2B buyers research anonymously before reaching out. For consulting firms, this means prospective clients are forming opinions about your partners, your practices, and your expertise before you know they exist. By the time they contact you, the shortlist is already made.
02

Thought leadership alone doesn't convert

A partner publishes a substantive article. A target-account CFO reads it, reads two more, checks the team page, and leaves. Under the current model, your firm has no idea this happened. The content did its job. The firm dropped the hand-off.
03

Wrong partner kills the engagement

A manufacturing CFO wants the industrial practice lead. A SaaS founder wants the tech practice. If the contact form routes them to a generalist, trust is eroded before it's built. The engagement moves to the firm that got the routing right.

Content does its job. Without Cloop, the firm drops the hand-off.

The weekly loss

~6h / consultant

of billable time lost every week to qualification friction

Every consultant in a partner-led firm quietly loses roughly six hours per week to the work Cloop removes, triaging generic Contact-Us inquiries, manually researching prospects who already read three articles, background-briefing cold first calls, chasing lost context on long-cycle accounts, and keeping 6-to-9-month relationships warm by hand. Multiply six hours by ten consultants across forty-eight working weeks: 2,880 hours a year, the equivalent of 1.5 full-time hires, burning in the margins.

01 Partner routing by practice, industry, and company size
A manufacturing CFO reaches the industrial practice lead. A SaaS founder reaches the tech practice. An M&A inquiry routes to the corporate finance partner. No more contact form misrouting.
02 Thought leadership context carried into the conversation
Cloop knows the visitor read your M&A integration article, your post-deal value capture piece, and a case study. The opening message references what they just read, natural continuation, not a disconnect.
03 Engagement-ready briefing for the partner
When the meeting is booked, the partner receives a full brief: visitor identity, company context, articles read, stated challenge, budget signals, timeline. The 15-minute first call becomes a substantive first conversation.
04 Relationship warmth for 6+ months
Consulting sales cycles run 3-12 months. The follow-up agent keeps the relationship warm across that timeline, relevant case studies, partner introductions, industry updates, personalized, paced, pauses when the prospect re-engages.
05 Strategic intelligence on your market
The deepest value. Your firm learns which industries visit most, which articles actually convert, which topics resonate with which segments, which questions prospects ask that your content doesn't answer. Thought leadership strategy moves from partner intuition to market-validated data.

AGENT 01 Welcome agent
Recognizes the firm, identifies the practice area and industry signals from page journey, greets with context.
AGENT 02 Sales agent
Qualifies by practice-specific logic, M&A needs different questions than ops improvement, strategy, or people advisory.
AGENT 03 Booking agent
Routes to the right partner by practice, industry, company size, and region. Protects partner calendars from mismatched leads.
AGENT 04 Customer Care agent
Serves existing engagement clients asking about other practices, surfaces cross-sell and multi-practice opportunities.
AGENT 05 Follow-up agent
Keeps the relationship warm across 3-12 month cycles. Personalized touchpoints, not generic nurture. Pauses the moment the prospect re-engages.

Partners run the pitch. Cloop ensures the right partner is in the pitch.

Boutique strategy · Thought leadership Ten partners. Substantive content. Pipeline that vanishes.
A boutique strategy firm publishes Harvard Business Review-caliber content monthly. The right firms read it, traffic is solid, article engagement is high. But conversion stops at a Contact Us form that gets 12 submissions a month, most generic. Cloop identifies every reader, starts a conversation about the article they just finished, routes to the partner who authored it or the closest match, and generates 40 qualified conversations per month, from the same traffic.
Industrial · Multi-practice Five practices. One contact form. Misrouted inquiries.
A mid-size consulting firm runs five practice areas (M&A, operations, technology, people, strategy). The current contact form goes to a shared inbox, a partner triages manually, days after the inquiry arrived. Cloop routes by the practice signals in the conversation: "post-merger integration" lands in M&A, "supply chain costs" lands in operations, "talent strategy" lands in people. The right partner responds in minutes, not days.
Nordics · Multilingual Helsinki firm. Swedish and Danish clients. Finnish contact form.
A Helsinki-based consulting firm serves clients across the Nordics. Their website offers content in English, but their contact form is still Finnish. Swedish and Danish prospects close the browser rather than struggle through a language barrier at the moment of first contact. Cloop runs natively in Finnish, Swedish, Danish, and English, conversations happen in the prospect's preferred language, and the partner receives the transcript in both the original language and English.
Long cycle · Relationship warmth Nine months from first article to signed engagement.
A corporate finance consulting firm's typical cycle runs nine months from first thought-leadership view to signed SOW. Across those nine months, the prospect drifts in and out of attention. Manually tracking who to send what when is a full-time job no one has. Cloop's follow-up agent maintains contact: a new article at month two, a relevant case study at month four, a partner introduction at month six, paced, personalized, pausing when the prospect engages, ready for the partner when they're ready to meet.

WHICH INDUSTRIES

visit your site most often
WHICH ARTICLES

convert visitors into conversations
WHICH TOPICS

resonate with which segments
WHICH QUESTIONS

your content doesn't yet answer
WHICH PRACTICES

are under-represented in demand

Next quarter's thought leadership agenda, validated by this quarter's visitor signal.

How Cloop fits

Partners run the pitch. Cloop runs the funnel around it.

Cloop starts the relationship at first click, keeps it warm across the cycle, ensures the right partner is in the pitch, and feeds your firm strategic intelligence about what the market is asking. Partners run the pitch. Partners win the engagement. Cloop makes sure the opportunity is still there when the partner is ready.

Pricing is transparent, no enterprise negotiation cycles, no custom-pricing reveals.

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See Cloop on your actual consulting site.

Thirty minutes. We'll walk through partner routing, thought-leadership conversion, and the market-intelligence read, on your actual website and practice mix.

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The relationship starts before the contact form.

Partner-led firms lose the first relationship online.