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For B2B ecommerce

Complex products. Consultative buying. No sales call required.

B2B buyers come with problems, not product names. Cloop bridges the gap: semantic search that understands intent, consultative AI that answers technical questions, one-click re-ordering for authenticated customers, and segment intelligence on what each industry needs. A layer on top of your commerce platform.

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In one sentence

Cloop is the intelligent commerce layer for B2B ecommerce, semantic search, consultative AI selling, and one-click reordering on top of the platform you already run.

Authenticated customer experience · Anonymous demand signal · No replatforming

The B2B catalog reality

B2B ecommerce isn't consumer ecommerce. Your catalog shouldn't pretend it is.

B2B products are complex. B2B orders are substantial. And the B2B buyer's first question is rarely the right product name. A consumer-shaped catalog drops them mid-journey; a B2B-shaped catalog advances them.

  • 01

    B2B products are not consumer products

    Industrial distributors sell components with technical specifications. Laboratory suppliers sell reagents with compatibility requirements. Office-equipment vendors sell multi-component systems. These are not impulse purchases. They require understanding, specification matching, and often technical validation before the buyer commits.

  • 02

    Buyers come with problems, not product names

    "I need a coupling for a hydraulic system running at 200 bar" is a real B2B query. A keyword-based search on "coupling" returns hundreds of irrelevant results. The buyer closes the browser. Cloop understands meaning, matches the problem to the right specifications without the buyer knowing the SKU.

  • 03

    Large orders deserve consultation

    A €10,000-€100,000 B2B order is not an impulse click. Buyers want to verify fit, discuss application, compare alternatives. Traditional ecommerce pushes them to "add to cart or contact sales." Cloop offers a third option: consultative AI that answers during browsing, and hands off to sales when the consultation needs a human.

The discovery gap, same query, two catalogs.

A real B2B question runs through a keyword search and through Cloop's semantic understanding. Compare the outcomes.

The discovery gap, traditional keyword search loses the B2B buyer while Cloop semantic understanding advances them A central question at the top reads I need a coupling for a hydraulic system running at two hundred bar in a washdown environment. Two paths branch below. The left path, traditional search, shows four muted steps: buyer types keyword, two hundred forty seven generic results, buyer scrolls through irrelevant products, closes browser. Endpoint reads buyer lost. The right path, Cloop semantic understanding, shows four confident steps in warm terracotta: buyer describes the problem, Cloop extracts specifications, pressure, environment, preferences, three relevant products surfaced, specifications compared and spec sheets delivered on request. Endpoint reads buyer advancing to purchase. A caption below reads same query, different catalog logic, different outcome. "I need a coupling for a hydraulic system running at 200 bar in a washdown environment." TRADITIONAL SEARCH CLOOP · SEMANTIC UNDERSTANDING Buyer types keyword 247 generic results Scrolls through irrelevant results Closes browser OUTCOME BUYER LOST Buyer describes the problem Cloop extracts specifications 3 relevant products surfaced Specs compared · sheet delivered OUTCOME BUYER ADVANCING Same query. Different catalog logic. Different outcome.
The B2B ecommerce math
€10,000 → €0.01

average B2B order value vs. cost per AI conversation

A typical B2B ecommerce order averages €5,000-50,000, with complex-catalog distributors often seeing AOV above €20,000. The cost of an AI conversation that helps close it is fractions of a cent. Cloop pays for itself with one additional converted order per week, and Cloop converts orders daily. The economics of B2B ecommerce make the AI layer the highest-ROI investment on the site.

Authenticated customer, re-order flow.

A logged-in B2B customer returns. Cloop recognizes the context and compresses a forty-five-minute flow into twenty-three seconds.

Authenticated re-order flow, five nodes from customer login to order placed in twenty-three seconds Five horizontal nodes connected by terracotta dashed arrows. Node one: customer logs in, NordTech Industries, forty-seven past orders. Node two: Cloop recognizes context, last order twelve days ago, typical cycle fourteen days. Node three: proactive re-order offer, reorder your April second cart, twenty-three items, eight thousand three hundred forty euros. Node four: customer clicks or customizes, reorder as-is or copy and modify. Node five: order placed in twenty-three seconds. A caption below contrasts the old forty-five-minute flow with the new twenty-three-second flow. 01 Logs in NordTech Industries 47 past orders 02 Cloop recognizes Last order 12 days ago typical cycle 14 days 03 Re-order offered April 2 cart · 23 items €8,340 04 Click · customize Reorder as-is or copy and modify 05 Placed total time 23 sec Old flow: 45 minutes · browse, search, add, adjust, review, checkout. New flow: 23 seconds. Same customer. Same order. Illustrative of typical re-order flows, not a guaranteed measurement.
For both sides

What changes, for your buyers and for your merchant team.

A B2B buyer needs answers about price tiers, fit, and lead times before talking to a human. Your merchant team needs the right context before picking up the line. Cloop covers both.

B2B Commerce Console, buyer view and merchant view of the same commerce layer A browser window at cloop.io/commerce-console titled B2B Commerce Console, industrial distributor, Q2. The top half is the buyer experience view, a welcome bar for Matti at NordTech Industries with forty-seven completed orders, a re-order panel offering to rerun the April second order of twenty-three items for eight thousand three hundred forty euros with buttons for reorder as-is and copy and modify, and three personalized recommendations based on order history. A central divider labels the split buyer's view and merchant's view, one commerce layer. The bottom half is the merchant team view: three summary cards showing thirty-four active conversations, twelve consultations requested this week, and an average B2B order value of fourteen thousand two hundred euros; a segment intelligence column listing manufacturing, laboratory, food and beverage, and construction trends; a consultation-requests column listing four named accounts flagged to specialists; and a content-requests column listing four trending content types. A footer reads live, thirty-four active conversations, one hundred forty-two thousand euros in active carts. cloop.io/commerce-console B2B Commerce Console Industrial Distributor · Q2 BUYER EXPERIENCE Welcome back, Matti (NordTech Industries) Your past orders · 47 completed · last order 12 days ago ACTIVE RE-ORDER YOUR LAST PURCHASE? Order from April 2 23 items · €8,340 total Reorder as-is Copy and modify FOR YOU · BASED ON ORDER HISTORY 316L stainless coupling kit TRENDING High-pressure hose, food-grade IP69K washdown fitting BUYER'S VIEW · MERCHANT'S VIEW MERCHANT TEAM ACTIVE CONVERSATIONS 34 CONSULTATIONS · WEEK 12 AVG B2B ORDER VALUE €14,200 SEGMENT INTELLIGENCE · WEEK Manufacturing · hydraulics +34% Laboratory · reagent research +22% Food & bev · stainless EMERGING Construction · cement volume UP CONSULTATION REQUESTS NordTech · hydraulic Matti · Thu 14:00 flagged ScandLab Oy · lab Sari · active now BuildPro Ltd · construction Jari · quote asked FoodCo Group · food-grade Helena · callback CONTENT REQUESTS · TRENDING Hydraulic coupling specs 47 Washdown environment guide 23 Food-grade certification docs 18 Quarterly regional catalog 14 LIVE · 34 active conversations · €142k in active carts illustrative content
For your B2B buyer
  1. 01
    Semantic search that understands meaning

    "I need something that solves X problem" instead of "search for part number Y." Cloop interprets intent, asks clarifying questions if needed, and surfaces the right products by specification, not just by keyword match.

  2. 02
    Consultative AI during browsing

    Ask technical questions while reviewing the catalog. Get specification comparisons, compatibility checks, application recommendations. Request a salesperson when the consultation needs a human, Cloop routes to the specialist who owns that product category.

  3. 03
    Authenticated account with order history and re-ordering

    Logged-in customers see past purchases instantly. One-click re-order of a previous cart. Copy a past order as a template for custom variations. Receive personalized product recommendations based on purchase history. B2B customers often repeat, Cloop makes repeating effortless.

For your merchant team
  1. 04
    Segment intelligence from anonymous browsing

    Which industries browse which product categories. Which regions show emerging demand for which product lines. Which SKUs generate consultation requests. Which content requests (product sheets, videos, comparisons) signal which buying interest. Order data shows what people bought. Cloop shows what people considered.

  2. 05
    Content-on-demand to support consultative buying

    Customers can request product sheets, application videos, comparison materials, or custom documentation directly in the conversation. Cloop delivers what's available and escalates to the team for custom requests. Your marketing team sees which content is being requested, and by whom.

One AI, five agents

Orchestrated for the B2B commerce journey.

Cloop orchestrates five specialized AI agents across the B2B ecommerce buyer journey, from first anonymous browse to recurring account relationship. Each agent knows when to assist with the catalog, when to consult, and when to hand off to a human.

  1. AGENT 01 Welcome agent

    Identifies the visitor's company signals (industry, size, region) from IP. Greets with context, industrial buyer vs. office supplies buyer vs. laboratory procurement.

  2. AGENT 02 Sales agent

    Runs semantic search and consultative browsing. Answers technical questions, surfaces product alternatives, captures specifications. Escalates to human sales when the consultation needs it.

  3. AGENT 03 Booking agent

    When the buyer requests a salesperson, routes to the right specialist by product category, region, and account ownership. Protects sales time from mismatched inquiries.

  4. AGENT 04 Customer Care agent

    Serves authenticated returning customers. Surfaces order history, handles re-ordering, offers account-level personalized recommendations. Detects expansion signals (new categories being browsed, new regions being served).

  5. AGENT 05 Follow-up agent

    Nurtures prospects who didn't complete a purchase. Delivers requested content (product sheets, videos) when ready. Sends targeted re-engagement based on browsing signals, not generic newsletter blasts.

Every buyer gets the help they need. Every merchant team gets the intelligence to act on it.

In practice

Four B2B ecommerce scenarios where Cloop fits.

These are illustrative scenarios, not specific customer cases, but they represent the real patterns Cloop is built for in complex B2B ecommerce.

  1. 01 INDUSTRIAL · COMPLEX CATALOG 50,000 SKUs. One buyer with a problem.

    A hydraulic components distributor carries 50,000 SKUs, couplings, valves, pumps, hoses, each with technical specifications. A production engineer arrives with "I need a high-pressure coupling for a washdown environment." Traditional search returns hundreds of irrelevant results. Cloop interprets the problem, pressure rating, environmental exposure, size constraints, surfaces three suitable products, explains the differences, and either closes the order or connects to a technical sales specialist. The engineer finds the right part in two minutes.

  2. 02 OFFICE SUPPLIES · REPEAT ORDERS The quarterly order that used to take 45 minutes.

    A B2B office-equipment vendor serves 3,000 corporate customers who re-order regularly. An office manager logs in quarterly to order the same 40-50 items. The old flow: browse, search, add each item, adjust quantities. Cloop recognizes the customer on login, shows their last order, offers "Re-order this cart with today's pricing?" or "Copy the previous order and customize?" What used to be 45 minutes becomes 5.

  3. 03 LABORATORY · APPLICATION CONSULTATION The reagent that needs to match the protocol.

    A laboratory-supplies distributor sells chemicals and consumables where compatibility matters, the wrong buffer can ruin a week of research. A research associate asks Cloop: "I'm running a western blot on a membrane protein, which lysis buffer should I use?" Cloop surfaces three compatible options, explains the tradeoffs, and offers to connect with a technical applications specialist if the protocol has unusual variables. Consultative selling, at the scale of ecommerce.

  4. 04 MULTI-LOCATION · CUSTOM CATALOGS Twenty locations. Twenty different order patterns.

    A building-materials supplier serves a construction contractor with 20 active project sites. Each site orders different materials at different times. The site manager in Turku needs cement; the site manager in Stockholm needs rebar; the site manager in Helsinki needs both. Cloop serves each site as its own authenticated account with custom catalog preferences, request-specific product sheets on demand, and rolled-up visibility for the contractor's central procurement team. One buyer, twenty order patterns, one coherent experience.

Strategic intelligence

What your market is actually asking.

Order history tells you what customers bought. Cloop tells you what customers considered, the segment-level demand signals that help your merchandising, sales routing, and content strategy move from reactive to predictive.

  1. WHICH PRODUCTS
    drive searches that don't convert
  2. WHICH INDUSTRIES
    browse which categories
  3. WHICH REGIONS
    show emerging demand patterns
  4. WHICH CONTENT
    customers request most often
  5. WHICH SEGMENTS
    want consultative conversations

Next quarter's merchandising and sales-territory decisions, validated by this quarter's browsing signal.

How Cloop fits

A commerce layer, complements your platform, doesn't replace it.

Cloop is not a replacement for your ecommerce platform, Shopify B2B, Magento B2B, Adobe Commerce, BigCommerce B2B, or your custom store. It's the intelligent commerce layer on top: semantic search, consultative AI selling, authenticated customer experience enhancements, and segment intelligence. Your platform stays the system of record for products, inventory, orders, and fulfillment. Cloop adds the intelligence that transforms how buyers find, understand, and re-order from you.

For B2B ecommerce with typical AOV of €5,000+, Cloop typically pays back its annual cost within the first month.

See pricing for the commerce layer

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Try it yourself

See Cloop on your actual B2B catalog.

Thirty minutes. We'll walk through semantic search, consultative AI, the re-order experience, and segment intelligence, on your actual catalog and customer mix.

Request a demo