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For marketing teams

Same traffic. Three times the pipeline.

Your campaigns already work. The gap is between 'visited your site' and 'booked with sales.' Cloop closes it in real time, on the same traffic you already paid for, and gives marketing the feedback loop it never had.

In one sentence

Cloop is the AI sales agent on your website that closes the gap between visit and meeting, engaging every visitor, qualifying against your ICP, and booking with the right rep on the same traffic you already paid for.

End-to-end attribution · Trained on your content · Synced to sales

The dark funnel

Your buyer decides before you see them.

The activity marketing cannot see, AI conversations, peer chats, research, has become the main event. Three shifts matter, and nothing else about how most B2B teams run marketing has caught up.

  • 01

    The buying decision starts before your site

    Today's B2B buyers complete 60–80% of their decision in AI conversations, peer chats, and self-research, before they ever land on your website. If you can't see that buyer journey, you can't influence it.

  • 02

    MQLs don't win deals anymore

    A form fill tells you someone downloaded a PDF. It doesn't tell you if they have budget, a timeline, the right role, or a real problem. Organizations increasingly ask marketing for booked meetings, not MQLs.

  • 03

    Marketing's new job is to train the AI

    Every ICP segment, every objection, every content asset, marketing configures the AI that talks to every buyer who arrives. The AI is only as sharp as the definitions marketing gives it.

The real conversion metric

of your paid traffic currently leaves without qualifying

For every 100 B2B visitors your campaigns bring, 2–5 become MQLs. The other 95–98 leave without a conversation. They weren't all unqualified, most were just unasked. Cloop engages the ones your forms never catch.

Conversion math · per 100 visitors

Form fills capture about 3. AI conversations capture about 35.

Same 100 visitors. The amber curve is the cumulative qualified conversations Cloop captures on the traffic your forms never engaged.

Cumulative qualified conversations per 100 visitors Two cumulative curves plotted against visitor count from zero to one hundred. The form-fills-only curve stays nearly flat near the baseline, ending at about three qualified conversations. The with-Cloop-AI curve rises steadily and ends near thirty-five, roughly ten times higher. The shaded area between them visualises the volume Cloop adds. End-of-curve labels read With Cloop AI, ~35 in 100 and Form fills only, ~3 in 100. CUMULATIVE QUALIFIED CONVERSATIONS 0 25 50 75 100 VISITORS +10× more pipeline volume the conversations Cloop captures on the same 100 visitors With Cloop AI ~35 in 100 Form fills only ~3 in 100
Marketing attribution dashboard A browser window showing a campaign-performance dashboard. A table lists four campaigns with visitor counts, conversations, qualified leads, demos, and pipeline value, each with a warm-coral bar showing relative performance. A right-hand panel lists top-converting content by ICP segment. A bottom status bar shows a live sync indicator with HubSpot. Cloop Marketing Visualization Campaign Performance · Q2 2026 CAMPAIGN VISITORS CONV. QUAL. DEMOS PIPELINE LinkedIn Ads · IT Services 340 47 12 8 €96k Google Ads · SaaS 890 112 31 19 €184k Organic · Expert Services 1,240 89 22 11 €88k Retargeting · All ICPs 520 38 9 6 €54k TOP CONVERTING CONTENT BY ICP IT SERVICES Security overview guide 34% conv. SAAS Integration architecture 28% conv. EXPERT SERVICES ROI methodology 31% conv. Live · Updated 2 seconds ago · HubSpot sync active
Marketing's new deliverable

Campaigns planned from outcome backward.

Not "how much traffic did this get." How many qualified conversations, bookings, and opportunities did this produce, by ICP, by channel, by content theme.

  1. 01
    Every visitor gets a real conversation

    The AI you trained, on your ICP, your messaging, your objections, engages every qualified visitor. Not 2–5%. Every one that matches your target.

  2. 02
    Attribution runs end to end

    Marketing finally sees: which campaign, which content, which keyword produced which conversation, which qualified meeting, which booked demo, which closed deal. The blackbox between click and revenue becomes a dashboard.

  3. 03
    The handoff is a booked meeting

    Marketing commits to qualified meetings. Sales commits to fast close. The AI hands sales a booked calendar invite with the transcript, intent score, ICP match, and AI-generated talking points, already in the CRM.

  4. 04
    Nurture happens automatically, by ICP

    If the visitor doesn't book, the AI continues a 2-week multichannel sequence, personalized to their ICP segment, their stated problem, and the content they engaged with. Pauses when they re-engage.

  5. 05
    Content strategy becomes data-driven

    Every conversation reveals what each ICP segment asks, what they need, what they don't understand yet, and what converts them. Marketing sees which topics produce pipeline, and where the AI needs more training content to win in dark-funnel AI conversations.

The feedback loop

Marketing gets the last mile back.

Every conversation feeds back into the campaign. Five signals that close the gap between a click and the deal:

  1. 01
    Which campaigns
    produce qualified meetings
  2. 02
    Which content
    each ICP actually reads
  3. 03
    Which topics
    convert vs. bounce
  4. 04
    Which objections
    come up in real conversations
  5. 05
    Where
    the AI needs more content to win

For the first time, campaign planning starts from verified conversion data, not vanity metrics.

AI discoverability

Winning the dark funnel starts with training the models.

Every conversation on your site is training data. The content that converts reveals what your ICP needs to hear, and that's what needs to live where ChatGPT, Claude, Gemini, Perplexity, and Copilot can learn it. Marketing's job is no longer just reaching buyers. It's shaping the answers every AI gives about your category.

ChatGPT Claude Gemini Perplexity Copilot

Try it yourself

Put a revenue engine on your site.

Request a demo and we'll show Cloop running against your actual campaigns, ICP, and CRM, in 30 minutes.