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For sales teams

80% of the buying decision happens before you're even invited

Sellers used to control the conversation. Now buyers decide in AI chats, after hours, before anyone calls them. Your website is the last room where you can still win, if it can sell while you sleep.

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In one sentence

Cloop is the AI sales agent that lives on your website, engaging every visitor, qualifying their intent in seconds, and booking the meeting before they leave.

24/7 · In any language · Hands sales the full context

The shift

B2B buying moved.
Your pipeline didn't.

The path from first research to first meeting has changed in three ways that matter, and nothing else about how most B2B teams sell has caught up.

  • 01

    Decisions happen without you

    By the time a buyer agrees to talk to a seller, the shortlist is already drawn. 80%+ of the process happens in private research, peer chats, and AI conversations you'll never sit in on.

  • 02

    AI is the new first meeting

    Buyers ask ChatGPT, Claude, Gemini, and Perplexity before they google anything. If your content isn't learnable by those models, you're invisible at the moment of decision.

  • 03

    Your site has seconds, not days

    When buyers finally land on your site, they've already done the research. You have seconds, not days, to turn that visit into a meeting.

The seller's window of influence

By the time the buyer raises a hand, 90% of the decision is already made.

B2B buying happens mostly outside your reach, AI research, peer reviews, comparison shopping. Sellers can't act inside those stages. The only window they have is the brief moment a prospect lands on your site, and most prospects leave without ever signalling intent. Cloop turns that on-site moment into qualified, booked meetings, opening the only door sellers actually have.

Seller's window of influence, without Cloop versus with Cloop A horizontal bar shows three stages of the B2B buying journey, sized in proportion to the share of the decision they account for: AI research at seventy percent, Compare and review at twenty percent, Your site at ten percent. A decision marker sits to the right of the bar showing whether the seller is invited or not. Below the bar, two rows show the seller's window of influence. Without Cloop, the influence is a tiny sliver covering only the decision moment, about two percent of the journey. With Cloop, the influence covers the entire Your site stage and the decision, about ten percent, five times larger. AI RESEARCH COMPARE & REVIEW YOUR SITE 70% 20% 10% DECISION Seller invited? SHARE OF THE BUYING DECISION · 90% IS FORMED BEFORE THE BUYER REACHES YOUR SITE WITHOUT CLOOP Sellers wait for the buyer to invite them. Most never do. ~2% OF THE JOURNEY WITH CLOOP Cloop captures every visitor's intent on your site and books in real time. ~10% 5× LARGER WINDOW ↓
Response speed is the unfair advantage

higher qualification rate

The old gold standard was 5 minutes: respond that fast, and you're 100× more likely to connect than if you waited 30 minutes. The new standard is seconds. With an AI SDR instantly qualifying leads the moment they show intent, you bypass the 8× drop-off that happens between minute 1 and minute 5. Speed to lead is what decides your quarter.

Source: Oldroyd et al., MIT / InsideSales

Qualification probability by response time

5 minutes was the old gold standard. Seconds is the new one.

MIT/InsideSales plotted the fall-off: by 30 minutes you're 100× less likely to connect, by an hour the lead is effectively gone. And the real peak isn't even 5 minutes, it's minute 1. Cloop replies in seconds, every visitor.

Qualification probability by response time A curve plotting relative qualification probability against response time. Probability is at its peak at a five-minute response (one hundred times more likely to qualify), drops sharply through ten minutes and thirty minutes, levels off by one hour, and approaches zero by twenty-four hours. A small Cloop indicator at the leftmost edge of the chart marks "Cloop responds in under sixty seconds", well inside the peak window. RELATIVE QUALIFICATION PROBABILITY 5 min 10 min 30 min 1 h 24 h RESPONSE TIME CLOOP · < 60s 100× more likely to qualify ~21× drop at 30 minutes Close to zero practically a dead lead
Cloop agent qualifying a visitor in the chat A browser window shows three chat messages between a returning visitor from Acme and the Cloop agent. On the right, a visitor-context panel lists company and role, an intent score of 87 out of 100, the routed rep Mika Virtanen, and a green status indicating the meeting has been booked and synced to HubSpot. yourcompany.com LIVE CONVERSATION Do you support Dynamics 365 integration? CLOOP Yes, bi-directional sync, full context. Since you're at Acme (IT Services, ~120 employees), I can book you 15 min with Mika who runs Nordics IT accounts. Thursday 10:30 or Friday 14:00? Thursday 10:30 works. VISITOR CONTEXT Returning visitor · Acme Corp IT Services · 120 employees Detected role: VP Sales INTENT SCORE 87 / 100 ROUTED TO MV Mika Virtanen Nordics · IT accounts STATUS Meeting booked Synced to HubSpot
How it works

Your website, as a sales agent.

Five steps run in the background on every visitor, no rep needed: identify, qualify, route, book, and follow up. Each step hands off to the next with full context attached, so by the time a lead reaches your team, the conversation has already started.

  1. 01
    Recognizes the visitor

    New or returning. Industry, role, company size, account match.

  2. 02
    Picks the language and approach

    Finnish, Swedish, English, and adapts tone to role (CEO vs. operations vs. procurement).

  3. 03
    Qualifies in seconds

    Intent score, fit score, and the exact questions the lead asked, all computed before your rep even sees the lead.

  4. 04
    Routes to the right rep

    Region, industry, named account owner. The meeting lands in the calendar of the person who actually owns the deal.

  5. 05
    Follows up for two weeks

    If no meeting on the first visit, Cloop continues multichannel, email, LinkedIn, calls, with value-first messages that respect the buyer. Pauses the moment they re-engage.

Under the hood

The features doing the work.

Five capabilities running on every B2B visitor, in parallel and 24/7, identify, qualify, book, sync, and follow up. Open any card for the full product page.

01

Identify

Know exactly who is on your site, company, industry, size, returning visitor status, named account match.

 02

Qualify

Real-time 0–100 scoring based on conversation intent, industry fit, and page journey.

 03

Book

Routes by region, industry, and account owner. Books directly to the right rep's calendar, 24/7.

 04

Sync

Full context in HubSpot, Salesforce, Dynamics, or Pipedrive, company, contact, deal, transcript, AI summary.

 05

Follow up

Two-week multichannel sequence, personalized to the conversation. Pauses on engagement. Never forgets.
Follow-up

When the first visit doesn't convert, the Follow-up agent keeps selling for two more weeks.

After the chat, Cloop automatically runs a 5-touch sequence across email, LinkedIn, and call. Each message references the actual conversation and the lead's stated pain points.

  1. Day 0
    Email
  2. Day 2
    LinkedIn
  3. Day 5
    Email
  4. Day 9
    Call
  5. Day 14
    Email

Pauses the moment the buyer re-engages. Respects the buyer's time. Never pushes.

Read more about the Follow-up agent

AI discoverability

Your website doesn't just convert. It teaches every model that matters.

Cloop structures and surfaces your content so ChatGPT, Claude, Gemini, Perplexity, and Copilot learn your category correctly, and name you when buyers ask. Being in the AI answer is the new being on page one.

ChatGPT Claude Gemini Perplexity Copilot

Looking from another angle?

Match what Cloop does to your team or your industry.

By industry

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By role

Cloop for Marketing teams

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Compare

Cloop vs Drift

How Cloop and Drift differ, AI sales agent versus the original conversational marketing playbook.
Try it yourself

Put a sales agent on your site.

Request a demo and we'll show Cloop running against your actual website, ICP, and CRM, in 30 minutes.

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