Cloop changelog

Product moves
forward.

New capabilities, thoughtful improvements and fixes that make your work easier.

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What’s changed

Latest updates

Dates reflect recorded product updates. Availability depends on your enabled modules and setup. Marketing Automation and Commerce are paid add-ons.

Improved

Marketing Automation

Simpler sequence saving and recipient management

Save a validated campaign sequence and its delivery version in one step. Add an individual recipient directly, see the sending basis before selection, and distinguish a saved membership from a delivery that could not start. Removing and re-adding recipients no longer leaves stale enrollments behind.

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Improved

Website

A clearer way to explore Cloop

The website now uses a consistent teal design, larger navigation and links, and more visible Ada conversation starters. The Cloop browser icon is easier to recognise on both light and dark tab bars.

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Added

Browsing Intelligence

From browsing evidence to a relevant invitation

Contact views now show linked page activity and repeat visits with evidence and status. Configured conversation offers can respond to fresh, validated interest signals. Observed activity remains separate from inferred interest; a page visit is not proof of buying intent.

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Improved

Marketing Automation

See what is ready, sending or waiting

Automatic sequence checks point to the stage that needs attention. Campaign launch and delivery views distinguish sending, waiting, daily limits, completion and an empty queue, making the next action clearer.

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Added

Marketing Automation

Preview personalised emails before sending

Preview an email with a selected campaign recipient’s details and send a test to your own account. Campaign website links gain attribution automatically, while test links stay out of campaign attribution. Manage sequence variations and their recipients in a shared campaign workspace.

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Added

Browsing Intelligence

Understand the evidence behind website interest

For opted-in workspaces, approved page sections can contribute content and interaction evidence to browsing insights. Live, contact and account views bring that context together with source links. Visibility is not treated as proof of reading, and inferred needs remain distinct from what a visitor actually said.

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Added

Marketing Automation

Design emails visually and reuse content

Edit email layouts with text, images, spacers, typography and colours, alongside HTML and plain-text views. Saved templates and reusable blocks live in a shared content library, with previews to help keep campaign messages consistent.

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Improved

HubSpot

Customer context inside HubSpot records

Cloop contact and company cards make linked customer context available within HubSpot. Access follows workspace membership and record permissions; sequence actions and exports require their own enabled permissions and setup.

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Added

Marketing Automation

Build follow-up paths with human decisions

Cloop Flows connects triggers, branching, timed or event-based waits, and sales tasks. Separate draft, release and activation controls protect running paths. Participant views show each person’s current step, history and related email or task, including approval and human takeover steps.

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Improved

Sales Workspace

Bring daily sales work into focus

Dedicated Activity, Email, Conversations, Signals and Meetings views bring customer context closer to the work. Account 360 combines people, activity and conversations. Live columns and card density can be adjusted, and team booking links help coordinate meetings.

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Added

Marketing Automation

Connect campaign messages to website content

Manage campaign audiences, personal links, Canvas placements and conversation openings in a shared editor. Reusable content blocks support responsive layout and preview. Campaign-specific content follows configured links and placements; default content remains the fallback.

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Added

Commerce

Guide product choices with catalogue evidence

The optional Commerce module adds catalogue imports, product guidance, comparison and recommendation cards. Follow-up questions use catalogue attributes and conversation context, with verified product links and image previews. Catalogue publication is a separate per-site action.

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Added

Integrations

Read Cloop context from an MCP client

Compatible MCP clients can read workspace context using a personal API key. Administrators can create and revoke keys; requests follow current membership and module permissions. This integration is read-only and requires a client that supports Bearer-token authentication.

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The story so far

Earlier updates

Our previous changelog, now in English. These historical notes describe changes at the time; product names, packaging and availability may have evolved.

September 202611 updates

Website AI Agent

Grounded follow-ups after trained answers

Approved training answers can be followed by a suggested topic when supporting information exists in training, crawled pages or documents.

Website AI Agent

Booking stays within reach

The booking card appears in the conversation and can return when a visitor asks about a meeting, demo, call or calendar.

Website AI Agent

Page-aware greetings

The agent can continue with a topic related to the new page when a visitor moves around the website.

August 202613 updates

Sales Workspace

Keep next actions current

Tasks take recent replies, sent messages and agreed follow-ups into account.

Website AI Agent

Show progress while preparing an answer

Visitors see a progress state while Cloop retrieves information and prepares a reply, with recovery for interrupted or empty answers.

Website AI Agent

Clearer uncertainty in answers

Answer checks aim to keep replies grounded and make uncertainty explicit when supporting information is missing.

Website AI Agent

AI Island launcher

A floating, centred input expands into a conversation when needed.

Platform

A refreshed sign-in page

Sign-in uses the onboarding design and offers a direct path to setting up a company.

July 20266 updates

Sales Workspace

A focused Today view

A combined list highlights work needing attention and explains why it matters.

Marketing Automation

Configure sequence behaviour

Settings cover approval modes, retries, sending windows and other sequence controls.

Reporting

More detailed attribution

Reporting distinguishes triggers, embeds and A/B variations contributing to results.

June 20269 updates

Reporting

Reporting workspace

Initial financial, conversion and attribution views are available together.

May 20261 updates

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