Campaign A · Sales leaders
Show a headline about prioritising sales follow-up, a workspace example and an invitation to discuss the team’s daily workflow. The website continues the message in the email.
Adaptive Website Content
Make the next page relevant to the buyer.
Use available campaign and visitor context to guide what buyers see next. Cloop Canvas combines approved content blocks into a relevant website experience. Canvas is part of the paid Marketing Automation add-on.
CLOOP · INTERACTIVE EXAMPLE↗
CAMPAIGN: SALES LEADERS
Know which customers need your team today.
A sales-focused campaign leads to content about priorities and follow-up.
Suggested page content: sales workspace example + next-action guide.
Illustrative product experience · example data
What your team can do
Make the landing page continue the conversation.
A buyer should not have to connect the dots between your campaign message and a generic page.
01
Match the campaign topic.
Use campaign context to choose a relevant message and content.
02
Build with reusable blocks.
Combine headings, explanations and calls to action into a coherent Canvas experience.
03
Make each variation useful.
Give each audience a clear example and an appropriate next step. Define a sensible general version too.
From setup to daily use
Start with a focused use case.
01
Choose the audience context.
Start with one campaign or a small number of clearly different visitor needs.
02
Create the content variations.
Write a specific promise, a useful explanation and a relevant next action for each variation.
03
Test the full journey.
Check the campaign link, the page content and the conversation together.
CLOOP IN PRACTICE
The same page. A relevant starting point.
Illustrative Canvas variations for two campaigns, using approved content blocks.
Campaign B · Marketing leaders
Show a headline about converting existing traffic, an explanation of content-level interest and an invitation to explore the campaign-to-website journey.
A useful default
When the visitor’s context is unknown, show the general version. Personalisation should make the offer easier to understand without guessing the visitor’s role.
Content and conversation together
Canvas places content on the page; Ada handles questions in the widget. Test the campaign link, selected content and conversation opening as one journey. Canvas is part of the paid Marketing Automation add-on.
Your questions, answered.
Is Canvas the same as the chat widget?
No. Canvas is about the content shown on the page. The website agent handles the conversation with the visitor.
What should we personalise first?
Start with a message that already differs between campaigns. The headline, example and call to action should tell one consistent story.
Explore more
Make the next step work too.
See how Cloop would work for your team.
Bring a real customer question or sales task. We’ll use it to make the conversation concrete.