Cloop vs Giosg
How is Cloop different from Giosg ?
Giosg is a Finnish customer service and e-commerce platform starting at €790/month. Cloop is an AI sales agent for B2B pipeline starting at €249/month, different markets, different jobs to be done.
In one sentence
Giosg fits Finnish e-commerce and customer service teams running mature live-chat operations; Cloop fits Finnish B2B teams turning website traffic into qualified sales pipeline.
At a glance
What each tool actually does.
Giosg
Giosg is a Finnish software platform focused on e-commerce. Its core products, live chat, an AI chatbot built on OpenAI, and interactive content, are widely used in retail, automotive, and real estate. Giosg positions itself as a customer service and conversion partner for online stores.
Cloop
Cloop is a Finnish AI-native platform focused on B2B sales productivity. Its development focus has been on building the technologies needed to turn website traffic into qualified pipeline, IP-based company identification, ICP-aware qualification conversations, in-chat meeting booking, and deep CRM integration.
Both tools are Finnish and both use conversations to convert visitors. The difference is who they serve: Giosg serves e-commerce customer service teams; Cloop serves B2B sales teams. Your industry and sales motion determine which fits.
The shared ground
What do Cloop and Giosg have in common?
Before the differences, it's worth noting where both tools overlap. For many teams, these common capabilities solve 60–70% of the inbound problem.
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Built in Finland
Both Finnish companies, both headquartered in Helsinki.
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EU data residency
Both store and process customer data within the European Union with GDPR-compliant DPAs.
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Website widgets
Both embed via a script tag. Both can be styled to match your brand.
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AI-powered conversations
Both offer AI chatbot capabilities alongside more traditional conversation flows.
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Live chat with human agents
Both support human agent handoff and live conversations when AI hands over to a person.
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CRM integrations
Both connect with major CRMs to push leads and conversation data.
Where Cloop excels
What is Cloop better at than Giosg?
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AI-native open conversations
Rather than guiding visitors through predefined paths, Cloop understands natural language and adapts the conversation in real time. Visitors can ask questions in their own words; Cloop responds with relevant information and asks meaningful follow-ups.
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Deep company enrichment from Finnish data sources
IP-based company identification is table stakes. What sets Cloop apart is the depth of the record: industry codes (TOL/NACE), revenue, headcount, founding year, and HQ address, enriched from the Finnish Business Registry (PRH), EU business databases, and LinkedIn.
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ICP-specific playbooks
Different buyer personas (Sales leaders, Marketing leaders, Executives) receive different questions and conversation flows. The qualification experience matches the buyer's context rather than treating every visitor the same way.
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In-chat meeting booking and routing
Qualified leads can book a meeting directly inside the chat, with routing logic based on industry, company size, region, or round-robin rules. Supported calendars include Google, Outlook, HubSpot Meetings, Cal.com, and Calendly.
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Deep multi-CRM integration
Cloop integrates natively and bi-directionally with HubSpot, Salesforce, Pipedrive, and Dynamics 365, creating Company, Contact, Deal, and Activity records with full conversation transcript, intent score, and AI-generated summary.
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Automated personalized follow-up
After the conversation, Cloop runs a 4-touch email sequence (day 0, 3, 7, 14) personalized to what the lead actually discussed and the industry context. The sequence pauses automatically when the lead engages.
Where Giosg excels
What is Giosg better at than Cloop?
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E-commerce-native customer service
Giosg is purpose-built for online stores. The platform understands the customer service patterns that matter in retail, product questions, order support, post-purchase care, and offers tools optimized for that environment.
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Mature live chat with human agents
Giosg Live combines chat, video calls, and telephony in one interface designed for high-volume agent multitasking. For customer service teams where humans handle the majority of conversations, the tooling is refined and battle-tested.
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Interactive content for retail conversion
Beyond chat, Giosg offers interactive content formats, product recommenders, quizzes, and engaging page elements, tuned for retail and e-commerce conversion patterns.
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Outcome-based pricing model
Giosg prices based on agreed outcomes, automation rates, lead volumes, or generated sales, rather than per seat or license. Teams that prefer results-aligned pricing may find this model attractive.
Side by side
Feature-by-feature comparison.
A detailed breakdown across conversation engine, lead intelligence, booking, CRM integration, follow-up, live chat, compliance, and pricing.
| Feature | Cloop | Giosg |
|---|---|---|
| Conversation engine | ||
| AI-powered two-way dialogue | OpenAI-based | |
| Natural language understanding | ||
| Predefined conversation paths | optional | |
| Dynamic adaptation to visitor | ||
| Lead intelligence | ||
| Company identification (IP-based) | 75%+ match rate | |
| Company enrichment (industry, size, revenue) | National registries + LinkedIn | |
| Lead scoring (0–100) | Real-time, 4-factor | |
| ICP-specific conversation flows | ||
| Meeting booking | ||
| In-chat calendar booking | ||
| Smart routing (industry/size/region) | Human agent routing | |
| Calendar integrations | Google, Outlook, HubSpot, Cal.com, Calendly | |
| CRM integration | ||
| HubSpot | Native bi-directional | |
| Salesforce | Native | |
| Pipedrive | Native | |
| Dynamics 365 | ||
| AI-generated conversation summary in CRM | ||
| Follow-up automation | ||
| 4-touch automated sequence | ||
| Personalized per-conversation | ||
| Auto-pause on engagement | ||
| Live chat capabilities | ||
| Human agent live chat | ||
| Video and telephony integration | ||
| Designed for high-volume agent teams | ||
| Compliance and data | ||
| EU-only data residency | Helsinki, Finland | Helsinki, Finland |
| No AI training on customer data | Contractually guaranteed | Check with provider |
| ISO 27001 certification | Planned 2026 | |
| GDPR-compliant DPA | ||
| Pricing | ||
| Entry price | €249/mo Solo | €790/mo |
| Pricing model | Fixed tiers | Outcome-based |
| Team tier | From €449/mo | Custom (contact sales) |
Conversation engine
AI-powered two-way dialogue
Natural language understanding
Predefined conversation paths
Dynamic adaptation to visitor
Lead intelligence
Company identification (IP-based)
Company enrichment (industry, size, revenue)
Lead scoring (0–100)
ICP-specific conversation flows
Meeting booking
In-chat calendar booking
Smart routing (industry/size/region)
Calendar integrations
CRM integration
HubSpot
Salesforce
Pipedrive
Dynamics 365
AI-generated conversation summary in CRM
Follow-up automation
4-touch automated sequence
Personalized per-conversation
Auto-pause on engagement
Live chat capabilities
Human agent live chat
Video and telephony integration
Designed for high-volume agent teams
Compliance and data
EU-only data residency
No AI training on customer data
ISO 27001 certification
GDPR-compliant DPA
Pricing
Entry price
Pricing model
Team tier
Choose Giosg if
Giosg fits when…
- Your business is an e-commerce or online retail operation.
- Customer service, answering product questions, handling orders, supporting post-purchase, is your primary use case.
- Human agents handle the majority of conversations; AI is there to help, not replace them.
- You operate in retail, automotive, real estate, or a similar consumer-facing sector.
- Video, telephony, and high-volume agent tooling are core requirements.
- Outcome-based pricing aligned with customer service metrics fits your model.
Choose Cloop if
Cloop fits when…
- You're B2B (not B2C / e-commerce), your buyer is a company, not a returning shopper.
- AI-native automation matters; you don't have time for a hands-on consulting engagement to configure flows.
- Meeting booking with smart routing is a core part of your conversion flow, Giosg doesn't book meetings.
- You sell complex products that need ICP-aware qualification, not e-commerce upsell triggers.
- Native CRM enrichment (Company / Contact / Deal / activity / AI summary) matters more than e-commerce conversion widgets.
- Multilingual conversation in Finnish, Swedish, and English ships out of the box, not as a per-deployment setup.
- Monthly EUR pricing under €450 fits how you buy software, not enterprise per-conversation contracts.
Different problems, different tools. Giosg is designed for e-commerce customer service. Cloop is designed for B2B sales qualification. A team with both motions, e.g., a B2B software company with a consumer-facing support channel, could reasonably use both for different purposes.
Considering a switch?
Switching takes effort but is usually straightforward.
If you're using Giosg primarily for B2B lead generation and want to shift to an AI-native qualification flow, migration typically takes 3–4 weeks: a review of your current setup, rebuilding conversation flows as Cloop AI conversations, parallel-running, and a full cutover. We can walk through the details in a demo.
Discuss migration in your demo →Keep exploring
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