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For executives

Your website is the first meeting now.

By the time a buyer reaches sales, 80% of the decision is already made. Cloop turns your website from a marketing asset into a commercial intelligence engine: qualifying every buyer, capturing every signal, and informing pricing, product, and positioning.

Book an executive briefing See pricing
  1. 01VISITS
  2. 02CONVERSATIONS
  3. 03SIGNALS
  4. 04INTELLIGENCE
  5. 05DECISIONS
  6. 06REVENUE

Every visit compounds. Every conversation becomes intelligence.

In one sentence

Cloop is the capital-efficient commercial intelligence layer for your website, replacing 1–3 SDR seats in qualification and booking while producing real-time market signal that informs pricing, product, and GTM.

European-built · Procurement-ready · Multilingual (FI · SV · EN)

Ada Roffi Guide

Welcome back! I'm Ada, a Roffi Guide. What questions do you have about how to make your company stand out in the AI discussions?

Saw that you're interested in Roffi's Answer Engine Optimization services. Want to see how Acme Inc doubled their web conversation rate?

Intent-based activation

The right approach for every visitor.

Cloop chooses the right tone, language, and offer for each visitor, based on the organization they belong to, the customer segment they fit, and the geography they're in. It goes further with content-aware personalization: the prompt adapts to what the visitor is reading right now. We're continuously researching and shipping new ways to earn engagement across the different content on your site.

The 2026 reality

Commercial motion has changed. Most B2B websites haven't.

The path from first research to first meeting has shifted. Buyers are deciding in AI conversations, in peer networks, and on your website, long before your sales team is in the room. The strategic question is no longer how to generate leads. It's how to make sure your website leads.

  • 01

    The first meeting has moved

    80% of the buying decision is made before any human at your company speaks to the buyer. Most executives still budget the website as marketing collateral. The ones building category leaders treat it as the first meeting, and instrument it like one.

  • 02

    Intelligence compounds

    Every conversation your website has is intelligence. Every question reveals a market signal. Most B2B companies discard all of it. Companies that capture it compound better decisions, quarter after quarter, against competitors who don't.

  • 03

    Capital efficiency is the new moat

    SDR hiring takes 3-6 months to ramp. Cloop ramps in days. Teams that pair human judgment with AI capacity will outcompete teams that just hire harder. This is not tool selection, it's capital allocation strategy.

The capital allocation question
€4,000 / €249

monthly cost, SDR vs Cloop Solo

A mid-market SDR costs €4,000-6,000/month fully loaded (salary, benefits, tools, management overhead) and takes 3-6 months to ramp. Cloop Solo is €249/month, Team is €449/month, ramps in days, and runs 24/7 across three languages. This is not tool selection. This is capital allocation.

Qualification + booking capacity

An SDR ramps in months. Cloop ramps in days.

The same capacity output, plotted across six months. The shaded region between the two lines is the pipeline you don't run while a new SDR ramps, every quarter you delay the AI capacity layer.

SDR ramp versus Cloop ramp over six months A two-line chart plotting qualification and booking capacity over six months. A muted grey SDR line stays flat at zero through month one, begins to ramp in months two and three, and reaches full capacity around month six. A deep-gold Cloop line jumps to near-full capacity in week one of month one and stays there. A shaded region between the two lines is labelled six months of lost pipeline. QUALIFICATION + BOOKING CAPACITY ~6 MONTHS OF LOST PIPELINE Month 0 1 2 3 4 5 6 Cloop · Full capacity Week 1 SDR · Full capacity Month 6
The three shifts

What your website becomes.

Three changes happen at once when an AI sales agent runs on your site: visitors are recognized, intent is qualified, and meetings book themselves. The cumulative effect is a website that earns its place in the executive P&L, not just the marketing budget.

Executive Briefing dashboard, pipeline, companies reached, emerging signal, weekly signals and proposed opportunities A browser window at cloop.io slash executive. Header reads Executive Briefing, Week of April 14, 2026. Three large summary cards show pipeline generated 847k euros up 23 percent, unique companies reached 147 with 12 Tier-1 accounts, and an emerging signal of IT Services up 34 percent. The main view has two columns: This week's market signals on the left with four rows, and Emerging strategic opportunities on the right with three cards, enterprise governance bundle, Dynamics 365 segment, and Nordic expansion. cloop.io/executive Executive Briefing · Week of April 14, 2026 PIPELINE GENERATED €847k ↑ 23% vs last week UNIQUE COMPANIES REACHED 147 12 Tier-1 accounts EMERGING SIGNAL IT Services ↑ 34% New segment surge This week's market signals IT Services segment interest ↑ 34% 47 conversations · 9 new companies Competitor X mentioned in 12 conversations Up from 3 last week Mid-market outperforming Enterprise 2× Conversion rate comparison Pricing page pattern shift More Solo → Team inquiries CLOOP PROPOSES Enterprise governance bundle SSO, audit logs, multi-team seats, recurring in mid-market. Based on 84 conversations HIGH Dynamics 365 segment Recurring request from IT services + financial services. Based on 47 conversations HIGH Nordic expansion Swedish-language conversations up 67%, emerging market. Based on 31 conversations EMERGING UPDATED · 4 minutes ago · Week in review ready Friday 15:00
  1. 01
    From marketing asset to intelligence asset

    The website stops being a brochure. It becomes your best source of market signal, what buyers ask, where they hesitate, what they compare you to, and what they expect your category to do next.

  2. 02
    From SDR dependency to capacity layer

    Pipeline without the hiring bottleneck. Cloop handles qualification and booking at SDR-scale, 24/7, in three languages. Your human team focuses on closing and strategic relationships, the work only humans can do.

  3. 03
    From quarterly insight to real-time signal

    Executive reviews shift from "what happened last quarter" to "what's happening in the market this week." Better decisions, faster, compounding against competitors stuck in quarterly cadence.

Under the hood

The features behind the numbers.

01

Identify

Know exactly which companies, industries, and sizes research you. Market intelligence your analytics tool can't surface, because it doesn't know who's behind the visit.

 02

Qualify

Voice of customer at scale. Every conversation captures pain points, budget signals, and timing. A continuous stream of buyer truth, not a quarterly survey.

 03

Sync

Every conversation flows to your CRM. No separate chat history database, no shadow data silo. One source of truth, and your CRM stays in charge of governance.

 04

Security

EU data residency. No training on your data. GDPR-native DPA. ISO 27001-aligned processes. Built for European procurement from day one.
The executive view

Commercial intelligence, at executive cadence.

No deck preparation, no quarterly summary delays. The signals leadership cares about surface as they happen, and feed straight into board prep:

  1. WHICH MARKETS
    are actually interested
  2. WHICH MESSAGES
    actually convert
  3. WHICH GAPS
    exist between positioning and buyer reality
  4. WHICH SEGMENTS
    deserve pricing investment
  5. WHICH PATTERNS
    signal category shifts before they happen

Commercial decisions stop running on lagging indicators.

Why European B2B leaders choose Cloop

Procurement-ready AI you don't have to defend.

Every European CEO knows the friction: a promising AI tool arrives, legal reviews it, three months later you're still negotiating data-residency addendums. Cloop is built to remove that friction entirely.

  1. EU data residency Nothing leaves the EU.

    Hetzner hosting in Helsinki. Nebius AI inference in the Netherlands. Your customer data stays European, by architecture, not by promise.

  2. No training on your data Your conversations are yours.

    Customer conversations are never used to train AI models. The DPA states this in plain language. Full stop.

  3. Procurement-ready Legal review without the negotiation.

    ISO 27001-aligned processes. GDPR-native DPA. Transparent subprocessor list. Your legal team doesn't need to start from scratch.

Every AI procurement question answered before it's asked.

How Cloop fits

Small team. Enterprise-grade practices. European throughout.

Cloop is a small-team product with enterprise-grade practices. You're buying from a European SaaS company (ROFFI Oy, Helsinki), not a US tech giant. That trade-off is intentional. For many European B2B executives, it's the point.

Pricing is transparent. No enterprise negotiation cycles. No custom-pricing reveals. What you see is what you get.

See pricing

Looking from another angle?

Match what Cloop does to your team or your industry.

By industry

Cloop for SaaS companies

Qualify inbound, book demos, and sync to your CRM at startup velocity, without scaling SDR headcount.

By industry

Cloop for Financial Services

Advisor-grade conversations, audit-ready by design, with EU data residency and Bank-ID handoff.

By role

Cloop for RevOps

How RevOps adds the reality layer, what conversations reveal that NPS misses.
Try it yourself

Book an executive briefing.

Thirty minutes with a founder-led team. We'll walk through Cloop on your actual website, with example signals from your category.

Book an executive briefing