Form-based qualification
- Collects 3–5 static fields and stops
- Same script for every visitor
- VP of Sales gets “How can I help?”
- No context on who is asking
- Manual triage afterwards
Qualify
How does Cloop qualify B2B leads in real-time conversations?
Cloop runs AI-powered qualification conversations that score every lead against your ICP. Budget, authority, need, timeline, captured live. Qualified conversations route to the right sales owner without leaving the chat.
In one sentence
Cloop qualifies inbound in 2–4 minute AI conversations, adapting to role, scoring intent, and routing high-intent leads to the right sales owner.
Replaces forms · Adapts to company size and pain · Multi-language
The problem
How does AI qualification differ from form-based qualification?
Forms collect 3–5 static fields and stop; AI qualification holds a 2–4 minute conversation that adapts to what the visitor says. Before qualification starts, Cloop identifies the visiting company via IP2Company enrichment, so every question is already framed by who is asking.
AI qualification with Cloop
- Holds a 2–4 minute adaptive conversation
- Adapts to role, company, and stated pain
- Uses IP2Company enrichment before asking
- Every question framed by who is asking
- Routes directly to the right sales owner
The conversation
2–4
minutes per qualified lead
Long enough to capture real buying context, short enough to respect a buyer's time. Cloop qualifies leads in the time it takes a visitor to read two blog posts.
Real-time scoring How does Cloop handle
How does Cloop handle
low-intent or off-ICP visitors?
Cloop scores every conversation 0–100 across four inputs and routes by score: high-intent ICP leads hit your calendar, low-intent visitors get self-serve content, off-ICP visitors get a polite wrap and a link, so reps never waste time on the wrong audience.
Industry fit
Matches your ICP industry list? Higher score. Out of category? De-prioritized automatically.
Company size
Matches your revenue or headcount range? Score goes up. Too small or too big? Routed differently.
Conversation intent
Explicit buying signals (“we’re evaluating vendors now”) lift the score. Curiosity-only (“just researching”) keeps it lower.
Page journey
Pricing page visits, repeat visits, and return sessions add weight. Cloop tracks behavior before the chat starts.
Persona-specific playbooks
Can Cloop qualify in multiple languages?
Yes, Cloop qualifies natively in English, Finnish, and Swedish, and uses persona-specific playbooks in each. A VP of Sales, a Head of Marketing, and a CFO get three different conversation tracks, detected automatically from email domain, page journey, and question pattern.
Sales & RevOps
Direct, ROI-focused questions. “How many SDRs? What’s your current response time?”
Marketing
Lead quality, attribution, and MQL volume focus. “How do you measure conversion today?”
Executive / C-level
Strategic questions about growth targets, cost-per-lead, and team structure. Shorter, higher-level.
Who uses this
See how specific teams use real-time qualification.
01
Sales teams
Reps only spend time on pre-qualified leads with intent scores and context, no more cold-starting every conversation from scratch.
02Product teams
Extract continuous voice of customer from real qualification conversations, objections, requested features, and competitive mentions land directly in your signal pipeline.
Other agents in the loop
Qualify is step two. Here's what feeds into it and what comes next.
Upstream
Identify, know who is on your site
Match every visitor's IP against firmographic data, 75%+ company match on Nordic B2B traffic.
Next agent
Book, close inside the chat
Show qualified leads real-time calendar and book inside the chat, 2–3× higher than email.
Downstream
Sync, write to your CRM
Every conversation lands as a full activity record in HubSpot, Salesforce, Pipedrive, or Dynamics.
Try it yourself
See how Cloop qualifies your leads.
Request a demo and we'll run a qualification flow against your actual ICP.